Sweet Notions

Taking the Pulse of the Consumer Impulse

March

2011

It’s a semi-vicious cycle: I take my unwanted fashions to two trade-in clothing shops in Portland. The fashionista at the counter scrutinizes my pilly sweaters, scuffed heels, the top I bought here last week which (in the true light of day) turned out to be all wrong for me. They offer me a percentage for trade-in, and I’m back in the stacks, looking for the next piece of fabric to fill the skirt-shaped hole in my heart.

I have two questions: Am I the only one who does this? What am I really looking for?

The first question’s easy. If I was the only one, these shops would be...

pdx consumer impulse fast fashion trade-in shops

Posted by Melissa Reeser on 1st March '11