Where our profits go

One hundred percent of our profits go towards other enterprises that create multiple types of capital. We want the money to be invested in other people who have great, sustainable small-business ideas that are about more than just the financials and can enlighten and empower others.

We will usually have a number of projects to which we will donate; the list will change from time to time. We provide shoppers with the option of choosing the project(s) they would like their money to benefit.

Our first funds are going towards a human-trafficking initiative in South-East Asia that intends to create jobs for vulnerable women, and as seed money to Tessera, an international training program which has a focus on developing social enterprises. We are also researching environmental projects as a target for future funding.